New Project
Aurux
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Enhancing the Brand
Aurux provided the initial concept and logo, but lacked a cohesive identity. I stepped in to build the brand identity from the ground up, turning their ideas into a premium, market-ready visual system.
Deliverables
Full brand identity enhancement, premium product packaging design, visual brand guidelines, and social media content strategy.
Visual Strategy
By utilizing a high-contrast palette of deep blacks and "Golden Orange," I ensured the brand felt luxury yet hardworking—perfectly capturing the essence of car detailing and premium automotive care.