711
Advertising & Design
For 711 Sport & Casino, I focused on creating high-impact visual assets designed to capture attention in the competitive gaming market. From large-scale out-of-home advertising to high-conversion digital banners, the goal was to maintain brand consistency while driving user interest.
Deliverables
Designed advertising materials including outdoor posters and billboards. Developed impactful website banners and managed curated social media content. Created engaging motion graphics and animations to enhance promotional campaigns.
See the Campaign Live
View how these banners and advertising assets integrate into the 711.be digital environment.
Visual Strategy
The advertising strategy relied on the power of #fd101d red. This specific hue was utilized across all banner designs to create a sense of urgency and excitement, ensuring that every promotional asset stood out instantly whether on a digital screen or a physical billboard.
The Impact
By revitalizing the promotional visual language, we created a more dynamic presence for 711. The updated banner systems and advertising materials brought a unified, modern energy to the brand’s Belgian market launch, effectively bridging the gap between digital and physical touchpoints.